I don’t understand: Why did the SEC hit LSU with recruiting violations?

I’ve been looking at this for a while now, and I still can’t understand why LSU was hit with recruiting violations fines by the SEC. According to the SEC, LSU prospect Matt Womack signed a financial aid agreement with the Tigers, only to back out of the deal, de-commit, and go to Alabama instead. Because there had been an arrangement where recruits who signed a financial aid agreement with a school could be contacted by that school on an unlimited fashion (yeah, we’re confused right here!), LSU obviously contacted Womack heavily….and now he’s gone to Tuscaloosa, the SEC found that that contact had been illegal. Illegal why? Because a financial aid agreement’s not the same as a National Letter of

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